IOT | Full-Service Support

At IOT, our commitment extends well beyond providing advanced lens designs. We partner with our clients at every step to ensure your product not only reaches the market but thrives there. Our tailored, all-encompassing services—from marketing to business strategy and technical consulting—are designed to meet your unique needs and help your brand succeed.

Full-service marketing and branding that resonates

Our marketing services assist you with every aspect of the marketing journey. Our rich industry experience aids in product launches, team training, technical documentation, product promotion, and point-of-sale.

Branding and positioning: We work with you on the complete branding process for your lenses, helping develop all the corporate imagery and visual identity. We aid with logos, colors, typography, and whatever is necessary for your project to succeed.

Catalog creation: We design your catalog of products with your commercial and communications strategy in mind.

Technical documentation: We help you create custom centration charts, product sheets, product comparisons, production tickets, manuals, guides, and other technical documents.

Commercial training: All our experience is at your disposal to train your teams and customers.

Product promotion: We design campaigns for online and offline advertising channels and media, helping you effectively promote and commercialize your new products.

Optical stores marketing: We lend our expertise to help design demonstrators, displays, vinyls, brochures, packaging, merchandising, window displays, events, banners, virtual assistants, content for social networks, and more.

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Strategic business consulting for a competitive advantage

Our consulting services focus on two key areas: customized business strategy and market research. We work closely with you to develop a strategy uniquely aligned with your goals, from defining brand positioning to supporting new product launches. We analyze competitor activities, trends, and end-user needs through detailed market research, creating an actionable commercial strategy that resonates with your audience and positions you for growth.

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Technical expertise and rigorous quality assurance

At IOT, we deliver cutting-edge lens designs and the comprehensive technical support and quality assurance you need to succeed. Our technical consulting and auditing help you maintain a high standard of excellence.

Clinical trials: Each of our lens designs undergoes rigorous clinical testing with actual wearers, providing data for product improvement, training, and commercial use.

IOT Freeform Designer (LDS): Our development team customizes configuration options, functions, or calculations based on your needs using our Freeform Designer. We also handle the software's setup, configuration, and updates and provide ongoing technical training.

Quality control checks: An initial set of lenses undergoes thorough analysis for production accuracy, followed by regular quality checks to address any production issues and maintain consistent manufacturing standards.

Technical training: Our engineers train your team on the technical aspects of our designs to support effective market execution.

Incident resolution: Our team provides swift diagnosis and solutions for any production issues that arise.

Process improvement audits: Our engineers develop continuous improvement plans to optimize efficiency and quality in your production process.

Personalized support: Our experts offer direct support for questions about lens characteristics, order complexities, and more.

Learn more about IOT Technical Services

Data-driven insights with the Client Hub

Our exclusive client portal is a data powerhouse offering valuable insights into production trends and customer preferences. Use this data to make informed decisions that optimize your production, streamline processes, and anticipate market demands. Access to analytics and trend tracking gives you the information you need to adjust and excel in a dynamic market.

Browse IOT Client Hub

Proprietary tools designed to elevate your business

In addition to our suite of technical, marketing, and business services, we offer innovative tools to solve the complex challenges of ophthalmic design and manufacturing.

Process Quality Control
Our Process Quality Control system upholds high standards and delivers robust analytics for monitoring production and performance. It provides targeted advice, quality insights, and process improvements by leveraging lab feedback, long-term data, and comparative analysis.

Lens Data Advisor
Our proprietary Lens Data Advisor calculates ideal progressive lens solutions using data aggregation and machine learning. Informed by wearer feedback, this tool evolves continuously, enhancing patient satisfaction through data-driven algorithms and cutting-edge technology.

Discover our Innovative Tools

Your success, our mission

At IOT, we go beyond delivering a product—we deliver results. As a pioneer in the ophthalmic industry, we blend advanced technology, deep expertise, and tailored business consulting to support you from concept to market. Our commitment to excellence means we’re dedicated to driving your brand’s success and expanding your market reach.

Partner with IOT and shape the future of lens design technology

Working with us gives you access to industry-leading innovation and the reliable support you need to make a lasting impact in the optical industry. Contact us to discover how our cutting-edge lens designs and innovative expertise can elevate your brand.

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IOT’s Full-Service Support: Innovation Beyond Lens Design